Jelani Salaam | The Builder Chronicles

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From the Desk of Jelani

Thoughts, Updates, & Playbooks

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Realism Story Telling

November 28, 2025

Thought

The Copywriting method that would work using Matthew Dicks and Alex Hormozi

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Curiosity Gaps

November 28, 2025

Thought

The curiosity gap is the space between what we know and what we want or even need to know.

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Stop Using We

November 28, 2025

Thought

The overuse of the word "WE" in copywriting is a big pet peeve of mine. This topic has been on mind for a while and I thought it would be helpful to the group.

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Answering Objections Like A Lawyer

November 28, 2025

Thought

Checkmate Selling aka the MMTR Method by Austin Dixon

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SaaS OS

November 28, 2025

Thought

This playbook is based on different readings and personal experience bootstrapping my startup Cartfuel. Enjoy.

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