• 🏆 Step 1: Define "Winning"
• 🚫 Step 2: Set My Anti-Goals
• 💩 Don't Want
• 💎 Want
• ✉️ Step 3: Back of the Envelope (How might we get there?)
• Analysis
• 🚀 Step 4: What Momentum Can We Create in the Next Hour?

🏆 Step 1: Define "Winning"

• An agency that runs on its own without me being in the day to day

🚫 Step 2: Set My Anti-Goals

💩 Don't Want

• Hire and manage anyone other than freelancers. I am open to have a cofounder, though.
• Have this affect performance in my day job
• Sacrifice more than X hours with family.
• Work on an idea that is too boring.

💎 Want

• Spend ~2 months building out the MVP and then spend the majority of the X months on growth and revenue.
• Hone my craft and pick up a new technology, while remaining mindful not to spend too many innovation tokens
• Additional $1,000 - $5,000 each month to put into my savings.
• Meet interesting founders and makers in the process (Indie Hackers, Product Hunt, Trends Group, All Access Pass people, and other cool entrepreneur communities).

✉️ Step 3: Back of the Envelope (How might we get there?)

Analysis

So it looks like to hit my F#$@ Yea! goal ($100,000 MRR), I'll need to find 10 customers paying $10,000 each month. That sounds doable, and I can always try raising my prices to hit my revenue goals. It still won't be easy since I need to find a SaaS product that is worth paying >$20. I personally don't have many subscriptions as high as that other than developer tools, so perhaps that is an area that I can explore and target. I think with X months I have a good amount of time to execute on my idea if I stay focused throughout it.

🚀 Step 4: What Momentum Can We Create in the Next Hour?

• Brainstorm a lot of ideas and shortlist ones that interest me and are viable business opportunities.
• Email/call/text people that I've worked well with in the past and talk with them about being potential cofounders/collaborators.
• Read cool SaaS case studies from Indie Hackers and Starter Story to get inspiration.
• Research the biggest pitfalls and risks of first time entrepreneurs. Do a premortem.
• Research the pros and cons of platforms to see if it's worth building on them, e.g. WordPress, Shopify, iOS App Store, etc.

• Sketch out an entire user flow of an idea from start to finish.
• Create and run a cheap Facebook ad to validate an idea.
• Hit up founders I know and have ideation sessions with them.
• Listen to the back catalog of My First Million Podcast for awesome ideas!
• Go on a vision quest.

• Create a pre-sales page to gauge interest and capture email addresses.
• Create a blog documenting my journey.
• Create design mockups of an idea.
• Create a no-code MVP of an idea.

• Build out a simple software MVP of an idea.
• Create and sell some informational product adjacent to the idea I want to execute on.