Keyword research is the most important part of any piece of content. You want to make content that people are searching for, otherwise, you’re wasting your time.
I use a tool called https://ahrefs.com. It’s kind of expensive but it’s worth the price as it’s the best tool on the market to identify keywords.
It’s ideal that when you are searching for keywords you’re looking for things that are in your niche, and phrasing/user intent has been thought about.
You want to look for keywords that have low competition.
This is a work in progress.