One of the easiest ways to find content is by interviewing industry leaders. These people have spent years in their field and their knowledge is vast. Often, they will be more than happy to speak with you about their area of expertise.
But how do you find these people?
You can check Twitter, LinkedIn, or Cold email using the Cold Email tips in this playbook.
The kicker here is when you ask for the interview, tell them that you are creating a report and that the data and insights from the interview will be included. Also mention that you’ll include backlinks to their website or offer.
For this to be super effective (and spend less time trying to find the right people) you may want to go an alternate route which is to hire a company like Qualtrics to find the leads that are appropriate to your niche and then send the survey to participants who agree.
This can be expensive costing anywhere from $3-12k.
In addition to the above, you’ll need
- 1 Writer
- 1 Editor
- 1 Data Scientist
- 1 Graphic Designer
Here are some examples of a finished report:
https://www.swipefiles.com/state-of-saas-marketing/2022
To understand how this particular playbook works fully (and if you want templates, more examples, etc) purchase Erin Balsa's course who does this exact thing for a living.
https://hausofbold.com/course/
This could be a powerful tactic for a more established company that wants to attract enterprise-level clients.