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Docs

https://www.evernote.com/shard/s470/client/snv?noteGuid=a62274ea-fc63-441f-646d-0d6083783347&noteKey=c101d2bb3b661f56e29fe4a9d5444570&sn=https%3A%2F%2Fwww.evernote.com%2Fshard%2Fs470%2Fsh%2Fa62274ea-fc63-441f-646d-0d6083783347%2Fc101d2bb3b661f56e29fe4a9d5444570&title=Media%2BBuying%2BRecommendations%2B%2528FB%2B%2526%2BYT%2529 - Media Buying Recommendations (FB & YT)

Facebook Ads Naming Convention

  • Campaign Naming Convention:
    • [Initials] [COLD/WARM/HOT] [FUNNEL] [ANGLE] [AUDIENCE]
  • Ad Set Naming Convention:
    • [oLEAD/PURCHASE/etc - 'o' is for optimize] [AUDIENCE] [COUNTRY] [AGE] [GENDER] [CONV WINDOW] [PLACEMENTS]
  • Ad Convention:
    • [VID/IMG] [NAME] [HEADLINE]