This SaaS Growth Strategy is Perfect For You If You …
Just launched your SaaS
Have paying customers
100% commitment… you’re all in!
Coachability
This Strategy is Not For
Non-Founders
Selling Digital Products (Courses)
E-Commerce, Lead Gen, Agencies
People who aren’t working on their product full time
If you’ve achieved initial traction, I can help you scale-up to record-breaking MRR faster.
But you must be ALL-IN, because reaching $5K/Mo is HARD.
First, let’s square something away.
Most founders do not charge enough.
Most founders do not charge enough.
Most founders do not charge enough.
We’ll talk about pricing later, but if you are struggling with Price, DM a link to your SaaS and I’ll tell you what I would pay based on the VALUE that I receive.
So you
Have paying customers.
Raised your prices.
And you want to hit $5k/mo
Let’s talk about
1) The Grand Slam Offer
If you haven’t read, Alex Hormozi’s $100M Offers, here’s a summary of his thoughts on offers:
No offer? No biz. No life.
Bad offer? Negative profit. No biz. Miserable life.
Decent offer? No profit. Stagnating biz. Stagnating life.
Good offer? Some profit. Okay biz. Okay life.
Grand Slam Offer? Fantastic profit. Insane biz. Freedom.
As I mentioned before, you should be selling your products or services based on VALUE.
This is where the Grand Slam Offer comes in.
Its an offer that can't be compared to any other product or service available
It combines the following:
an attractive promotion
an unmatchable value proposition
a premium price
an unbeatable guarantee
a money model that allows you to get paid to get new customers
Create Your Grand Slam Offer
Step 1 - Identify dream outcomes
Make a list of the dream outcomes people in your chosen market have.
Don't sell the plane ticket, sell the vacation.
Step 2 - List out problems
Write down as many problems your customers might face that you can think of.
Do your best to list for every type of customer you might have.
Step 3 - List solutions
For all those problems you just listed, list out solutions for every single one.
List them as how-tos. For example:
Problem: Takes too much time to think of content ideas
Solution: How to think of 1000 content ideas in minutes
(Extra: Use this for Ad Copy, Landing Page Copy, Twitter Content)
Step 4 - Create Your Solutions Vehicle
Now you have a big 'ol list of solutions to your customer’s problems.
This is what you're selling.
You should be trying to solve every possible problem your customer might have.
Step 5 - Trim and Stack
Now take all those lists and cherry-pick the ones that are highly valuable and are easy for you to do.
These come together into a high-value deliverable. It should be jam-packed with solutions.
Your customer should think, "Wow, I really get all that?"
I’ll provide a Grand Slam Offer later on, but first:
(2) Cold Outreach for Partnerships
Here, I do a fair amount of research.
I start by Googling for Influencers in my niche that have built Discord Communities (paid or unpaid)
I’ll join their free trials and check out the engagement.
Now, open Google sheets and make a list of your top 10 or 20 influencers (the more you gather the better). I like to put these in order of engagement.
Now it’s time for the outreach:
Think of your strategy as your first date with the influencer. Don’t ask them out on a date and then immediately ask if they could buy dinner. Often companies will reach out offering to send their product, at no cost, BUT, ask for a post or shout out.
Plain and simple: Don’t do this.
Without them ever hearing about your SaaS, your outreach to them is their first impression.
This brings up the core philosophy of influencer relationships and product seeding:
BUILD THE RELATIONSHIP ON GIVING, NOT ASKING.
The way I like to add value is by White Labelling a digital product that they can offer to their communities FREE (A How-To Guide for example)
My SaaS, which I haven’t shared publicly, is in the Finance/Investment Niche.
People who have Discord Communities (especially paying members) are the same clients I NEED.
By first adding value to this influencers and later providing a Grand Slam Offer, I have made partnerships that have taken my SaaS from $0 to $5k/mo in August.
This same strategy will take me from $5k/mo to $25k/mo.
After adding value to and building a relationship with the founder of a community, it’s time to share your grand slam offer.
Your offer might include
providing lead generation to his community at no cost
providing him passive income on every SaaS customer he sends your way
Providing a less than Pro version of your SaaS as a free add-on to his community
By adding value to a community in your niche and getting hundreds of potential customers using your product, you will force product market fit and create a feedback loop to improve the features of your product.
Through just one partnership, you can increase your MRR from $0 to $5k/mo and beyond and it COSTS YOU $0 IN AD SPEND.
It’s simple, not easy - meaning the process is straightforward, but execution is hard.