Master Business Writing In 5 Min
Top business ppl like Jeff Bezos, Warren Buffett, and Sheryl Sandberg
have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
These 7 tips will transform your writing:
1. Business Writing Is About Clarity and Persuasion
How to do this? Keep things simple. Simple = Persuasive
Scott Adam says, “A good argument in five sentences will sway more people than a brilliant argument in hundred sentences.”
2. Remove Useless Words
Cut out the extra words. Prune your sentence. Don’t use words that you think add a little zest.
For example:
- “The very best way to do this” - wrong
- "The best way to do this” - right
3. First Sentence Is Your Attention Graber
Sam Parr says, “to punch the reader in the face with your first sentence.”
Your first sentence is everything.
It’s just like fishing.
Your first set the hook.
Then you reel the fish in.
Your reader is no different.
4. Short Sentences
The writer's K.I.S.S.
Keep it short stupid.
Each sentence should focus on one idea.
Many thoughts in one sentence are confusing.
Warren Buffett’s infamous annual letter to shareholders averages 13.5 words per sentence.
5. F*ck a Cliche
Don’t use them.
They’re unnecessary placeholders in writing that should be scratched.
Replace the word or phrase. I wish I could say they increased conversions by 35%.
But no, they’re lame.
6. Active vs. Passive Voice
Passive: Each idea is organized in your brain.
Active: Your brain organizes each idea.
An active voice uses the sentient structure: subject + verb + object.
It’s easier for your brain to imagine the object before the action.
7. Tell Stories To Simplify
Your brain spazzes when something is too complex. Consumers experience this too.
To simplify it, tell a story.
A story will help break down complex ideas into digestible info.