https://www.stefanpaulgeorgi.com/the-rmbc-method-for-better-copy/?vgo_ee=rI3sELTnokMadMNi1IrI9g%3D%3D - RMBC Method Doc - https://docs.google.com/document/d/10YuHGwma96mwMj8JPxHDOSqbgl2shJ3pRNljPzjJp2U/edit#