I thought the community here would find this valuable just to see how our product teams go about doing research and understanding how to position new product ideas and talk to customers.
What's actually possible in one week?
Well, I got to experience it!
For our biannual team week, this time we had 3 teams create an idea on Monday and try to validate it and bring it to life in 4 days, by Friday. We actually live-streamed the pitch contest and I added timestamps to the video on YouTube.
Wanted to share it with you all here because you might find it helpful as you do market research for new products you may be launching or just curious about what different startup idea pitches can look like from a marketing perspective.I was on the Sonar Team.
Our project idea definitely has a long way to go still as well as improving the messaging and ideal customer. But it was such a fun experience!
Recording of all the pitches below:https://youtu.be/QGiKsYgT8to
If anyone has questions about how we went about everything from those teams, I'm happy to answer and share tools we use to move fast and make decisions.
A brief overview of how we kicked off the project with the entire product team of 7 people for planning and approached market research/problem discovery:
https://www.loom.com/share/193a62184b464c2b80518b58a73eea73
- Helpful tools for me this week were:
- Webflow - Landing Page
- ConvertKit - email gathering
- Twitter Ads - test for interest
- Typeform - Polling for one question, not for elaborate comments.
- Reddit - test for interest
- Zoom (recording interviews) - We did 7, 30 min, this week
- https://www.respondent.io/ - did one interview with my team
- Using your network to find target personas (Based on assumptions)
- Descript - to cut and analyze interviews
- Miro - to take notes during interviews
- Copy.ai - Faster copywriting and brainstorming
- Notion - project documentation