- There's a new way to build SaaS - It encompasses using owned media company as a distribution
- Newsletter, YouTube, TikTok
- Then pushing that distribution towards the SaaS - ie: profitwell
- https://www.profitwell.com/recur/all/pth-b-side-hubspot-and-the-hustle
- https://www.headway.io/founders-mindset (Nice landing page example for high quality content)
- https://twitter.com/jenniferlund/status/1572903965129576449
- https://twitter.com/jenniferlund/status/1574380822500630528
- This tweet from Jennifer Lund sums it up - https://twitter.com/jenniferlund/status/1574380907070373889?s=20&t=oEGRwjecXF6v2MeGaENdXA
- You have to continue to say things that matter, hold attention, connect emotionally, and then add a new experience
- By doing this you're able to create valuable content that resonates with your ICP giving more chances they become a customer because the value was high they will wonder what they'll get out of the SaaS.
Owned media is the future and big players like HubSpot are acquiring media and using it to push HubSpot to the masses.
If you struggle with understanding how to create content, start with one piece of content and remix it. Read this guide to see how it could be done.
In addition to remixing content, you can interview industry leaders in your niche and provide an insightful PDF or website that speaks to where the industry is going.
Read more about that below.
Interviewing Industry Leaders